Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA J. Walter Thompson has added the Bridgestone Golf advertising account without a review, the agency said.
The previous agency was Fletcher Martin Ewing, an MDC Partners shop in Atlanta.
WPP Group’s J. Walter Thompson in Atlanta will develop a national broadcast, print and Internet campaign for the company’s Bridgestone and Precept brands of golf balls and equipment. The first work will launch this spring, according to the agency.
Billings were not disclosed, and ad spending by the Atlanta-based company has been inconsistent in the past several years, according to TNS Media Intelligence/CMR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in