BrannForbes Gets Rent-A-Center

BrannForbes last week took the reins of the $60 million account of Rent-A-Center, the nation’s largest rent-to-own chain.
The Dallas agency claimed the account from crosstown shop Levenson & Hill, along with key staffers to continue managing the business.
An informal review was held. Said client vice president of advertising Ann Davis, “We did some general looking around for someone who felt the same way we did in terms of a grass-roots approach.”
“We have a lot of proprietary tools to track and measure advertising–that’s really what attracted Rent-A-Center to us initially,” said Dave Kirwan, chief executive officer of BrannForbes.
The 70-person agency was known as The Forbes Group prior to its acquisition last spring by Brann-Worldwide, a Snyder Communications company.
Best known as a marketing services company, BrannForbes is beginning to leverage its database expertise to win more traditional ad business.
“We’re coming out of stealth mode,” said Kirwan, who expects additional significant business wins before the end of the year. Its largest client is Pizza Hut, for which it handles database marketing and direct response.
Responsibilities will include planning and media buying, as well as database management.
Rent-A-Center of Plano, Texas, operates 2,075 stores nationwide. The locations offer consumer electronics, furniture and appliances under rental-purchase deals.