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About 300 chief executive officers and marketing executives attended the 15th Brandworks University in Madison, Wis., to discuss various brand strategies. Participating in the two-day event were Lindsay, Stone & Briggs principals (l. to r.) Marsha Lindsay, president and chief executive officer; and Rick Stone, chief brand strategist; and Mike Donahue, executive vice president, member services, American Association of Advertising Agencies.

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