Branding By Factory Tour? Calif.'s BRC Says You Betcha

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Design and marketing company BRC Imagination Arts—which put together one of Detroit’s hottest attractions, the Ford Rouge Factory Tour—supports the idea that “advertising as an experience” can be an effective addition to traditional promo- tional strategies.

“What is advertising but behavior modification?” asked Bob Rogers, founder and CEO of the Burbank, Calif.-based

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