Branded Content Breaks Into Web Video

NEW YORK In Roommates, a three-minute series that debuted last week on MySpace, the characters make their way around Los Angeles in a 2008 Ford Focus. Welcome to the next generation of branded content.

The marketing method has multiplied in recent years as sponsors have sought to meld their products and advertising messages into television shows as a way of standing out in what’s become a cluttered universe.

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