BrandBuzz Extends Work With Infinity, Blinde

NEW YORK Two client projects have blossomed into ongoing relationships for BrandBuzz, the multi-disciplinary subsidiary of WPP Group’s Young & Rubicam.

Infinity Broadcasting, a division of Viacom in New York, has asked the New York agency to work on “corporate rebranding” and creative assignments for various Infinity radio stations, said John Partilla, CEO of BrandBuzz. Separately, the shop was tapped to help develop a new retail location for Blinde Design and create ads to drive traffic into the store, Partilla said.

Previously, BrandBuzz developed a strategic positioning for Blinde, whose sunglasses have been featured in the Matrix movies. The New York client talked to several undisclosed shops before awarding the new business to BrandBuzz. Billings have not been determined.

Billings on the Infinity business, which includes creative and media duties, are estimated at $3-5 million. Last year, BrandBuzz created a trade campaign for Infinity’s Howard Stern radio show that touted the affluence of its listeners. That effort included print, Web and outdoor ads and opened the door for the new assignments, which were awarded without a review, Partilla said.

BrandBuzz, which also works with Sony Electronics and Dr Pepper/Seven Up, has estimated billings of about $100 million.