Here Are Some Brand Deals NCAA Athletes Inked in the First Week of NIL Eligibility

The Supreme Court ruled last month that the association can't stop students from profiting off of their name, image or likeness

On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time—a new possibility for athletes after the Supreme Court ruled in June that the NCAA rule can’t prohibit student-athletes from profiting off their name, image and likeness (NIL).