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On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time—a new possibility for athletes after the Supreme Court ruled in June that the NCAA rule can’t prohibit student-athletes from profiting off their name, image and likeness (NIL).
And for some athletes, that opens the door to a windfall in brand dollars.
Louisiana State University (LSU) gymnast Olivia Dunne, for example, who has more followers than any other active NCAA athlete on Instagram and TikTok,
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