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Procter & Gamble has teamed with Petside.com and the American Society for the Prevention of Cruelty to Animals to launch a charitable promotion for its fabric softener brand, Bounce. The effort is meant to benefit the ASPCA’s “Mission: Orange” pet humanitarian project.
The brand is running a contest on the site Petside.com/BouncePets, which asks pet owners to vote for the most lovable shelter animal (such as Aubrey, a 10-pound Siamese, and Thurston, a Carolina breed, among 15 others).
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