Boulanger Cooks Up Print for Olio

BOSTON “‘Gourmand-ese’ with a down-to-earth tone.” That’s how a representative from Boulanger & Skinnycat describes the agency’s new print work for Olio Restaurant.

The Canton, Mass., eatery, which changes its menu every six weeks, is seeking to solidify its growing reputation as a fine-dining destination on par with better-known establishments in Boston.

Executions are tied to specific holidays and do not use a tagline. The work is running in local newspapers and magazines. One upcoming Mother’s Day-themed ad from the Canton shop describes a rich dessert (“Molten Verona chocolate souffle with vanilla anglaise & handmade vanilla bean ice cream”) in the headline, adding later in that, “Of course, you could always just get her flowers.”