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Aquafina won based on brand for value. Given that there is not a whole lot of differentiators in the bottled water, succeeding at drivers like purity and availability is paramount, said Passikoff. “Other brands do it well so it really comes down to the sense of value Aquafina as a brand provides.”
1. Aquafina
2. Fiji
3. Poland Spring
4. Volvic
5. Dannon
6. Arrowhead
7. Evian
8. Deer Park
9. Dasani
10. Vitaminwater
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