Boston Beer Taps Six

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LOS ANGELES–Six media agencies are competing for Boston Beer’s estimated $30 million media buying and planning account, according to sources.

The sextet includes the New York offices of Publicis’ Zenith Media; Aegis’ Carat; IPG’s Initiative Media; independent Media First; and WPP media networks The Media Edge and MindShare. The marketer of Samuel Adams beer, sources also said, will visit contender offices next week.

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