NEW YORK - Borden, which has been consolidating its formerly long list of advertising agencies at a blistering pace, may be set to review its Nor" /> Borden Plans Major Ad Support for New Snack Line <b>By Michael McCarth</b><br clear="none"/><br clear="none"/>NEW YORK - Borden, which has been consolidating its formerly long list of advertising agencies at a blistering pace, may be set to review its Nor
NEW YORK - Borden, which has been consolidating its formerly long list of advertising agencies at a blistering pace, may be set to review its Nor" />
NEW YORK - Borden, which has been consolidating its formerly long list of advertising agencies at a blistering pace, may be set to review its Nor" />

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Borden Plans Major Ad Support for New Snack Line By Michael McCarth

NEW YORK - Borden, which has been consolidating its formerly long list of advertising agencies at a blistering pace, may be set to review its Nor

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Almost all of Borden’s snack advertising is currently handled by W.B. Doner/Southfield, Mich., according to company officials.
The $7.2 billion food giant plans to test market a full line of Borden brand snacks during the first half of this year with major ad support.
However, the shop that will handle this new line as well as the rest of Borden’s huge snack business hasn’t been decided yet, according to Peter Cline, group vp/North American snacks.

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