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LOS ANGELES Boost Mobile is reviewing the creative portion of its ad account, according to sources.
The Irvine, Calif.-based client, a division of Nextel, is eyeing national expansion, which is one of the factors that prompted the review, sources said. Boost is considering the incumbent, Publicis Groupe’s Team One in El Segundo, Calif., along with WPP Group’s Berlin Cameron/ Red Cell in New York and Omnicom’s TBWA\Chiat\Day, said sources. TBWA\C\D in New York picked up the creative portion of Nextel’s $150 million account in May following a review.
Billings
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