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Reasons to see the Charlotte Hornets is both the challenge and the theme in Boone/Oakley’s new television campaign for the NBA team.
The two principals of the Charlotte, N.C., agency want to see the franchise stay put. They left The Martin Agency with the Hornets account and opened their own shop one year ago. This year they must help their hometown keep the team.
“The environment is not good,” said copywriter David Oakley. “But I want to play a part in this team’s staying here.”
Despite quality play, fans, who rejected a referendum to build the Hornets a new arena, are distracted by rumors that co-owners Ray Wooldridge and George Shinn will move the pro basketball operation to Louisville, Ky.,
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