Book excerpt: Pyramid Scheme - A 3-D Approach to Marketing

The old order changeth. What was once a production-driven economy is now a consumer republic. Power has shifted from the manufacturer to the consumer, and the successful management of communications is now the key to building customer relationships and driving business results.
Today, an integrated communications revolution is under way. Anders Gronstedt, Ph.D., president of
Colorado consulting firm The Gronstedt Group, which trains personnel at a number of leading U.S. and
European companies, has examined this revolution in The Customer Century.