Bombay Sapphire’s App Makes Custom Tonics For Your Gin

Experiential marketing meets cocktail hour

As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick the staple offering, it's created a custom tonic bar experience that lets people create their own tonics using an app.

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