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ATLANTA Executives at Bojangles Restaurants are evaluating ad agencies with broadcast experience, sources said.
The Charlotte, N.C.-based fast-food chain has culled about a dozen requests for information from agencies in the Carolinas and Atlanta. It is looking for a shop with broadcast capabilities to handle between 25-50 radio spots and 8-12 television commercials per year, according to the request.
Bojangles spends approximately $3 million on advertising annually, per TNS Media Intelligence/CMR.
Incumbent The Reimler Agency in Charlotte will not defend.
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