Boeing Set to Review

After months of consideration, Boeing will in the next month put its estimated $30 million global advertising account into review, officials at the world’s largest aerospace company confirmed last week.
“As far as an agency review, we are still planning to move forward,” said Clark McCann, director of advertising at the Seattle company. “It will be another three to four weeks before we commence.”
McCann said incumbent Cole & Weber, Seattle, will be invited to defend the business.
C&W executives said they are adamant about keeping the business.
“We will defend it with all our strength and vigor,” said C&W vice president and executive creative director Ron Klein, who added the shop may call on the resources of parent company Ogilvy & Mather, which handles the client overseas.
The review has been rumored for months, but Boeing had declined to give a timetable [Adweek, Nov. 30].
Boeing has been reviewing its vendor relationships to find efficiencies since its acquisition of McDonnell Douglas and Rockwell International.
Meanwhile, McCann-Erickson’s Seattle office is working on a project for the aerospace firm’s military division, Boeing’s McCann said, but he would not elaborate. McCann executives declined to comment. McCann’s Los Angeles office had been the agency for McDonnell Douglas in the mid-1990s before it was acquired by Boeing. –with Hank Kim and Teresa Buyikian