Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Trump pulls off a clever stunt for Verizon Wireless
A copy of a copy of a copy, this Verizon Wireless spot is a takeoff of The Apprentice. In the scheme of things, borrowed interest is one of the most obvious and least original ways to solve a creative problem. Therefore, isn’t it even less interesting to borrow the non- “reality” of reality programming lock, stock and boardroom?
You’d think so, especially when the commercial takes place in the very same stick-on-mahogany TV boardroom used on the program and involves the actual Donald in the very same A-No.-1-top-flight-decision-maker
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in