BNC Hires Robinson

Bragman Nyman Cafarelli in Beverly Hills, Calif., has named former Paramount Motion Pictures production resources head Melissa Robinson vice president, product integration. Robinson, who reports to BNC president Chris Robichaud, previously spent 10 years at Paramount, where she was involved with product placement and promotional tie-ins with films such as Italian Job, Mission Impossible 1 and 2, Tomb Raider 1 and 2, How to Lose a Guy in 10 Days and What Women Want.