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NEW YORK BMW of North America has launched an online game that simulates the in-car driving experience of its new X3 compact sports utility vehicle.
The X3 Adventure game (www.bmwusa.com/newX3), designed to mirror the active lifestyles of the SUV’s prospective buyers, lets participants test their maneuvering skills on twisty, slick roads. After reaching their destination, they can hop on a bike, snowboard or kayak for off-road action.
The effort aims to reach a new audience—one that values performance and space, but at a lower price point than BMW’s other SUV, the X5.
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