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Fallon Minneapolis returns BMW of North America advertising to its black-and-white, techno roots in new spots breaking this week for the Z3 roadster and sedans.
The campaign departs from an emotional strategy used earlier this year to introduce the car maker’s X5 SUV and convertibles.
Cable TV spots breaking this week in 15 markets focus on the 530i and 330i sedans and the Z3 roadster. One spot features shots of the car’s headlights with the line, “The eyes are the window to the soul.”
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