Blue Sky: Pucks Lead to Pigskins

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Blue Sky has won the pro-bono advertising account of the Chick-fil-A Peach Bowl.

The Atlanta agency outperformed crosstown rivals T.G. Madison and Cole Henderson Drake in a review.

Blue Sky’s case studies impressed the review committee, but it was the shop’s grasp of the game’s significance as a New Year’s Eve event that sealed the victory.

“New Year’s Eve is a brand positioning thing for us,” said David Epps, vice president of marketing and sales for the client.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in