Blue Shield of California Names Finalists

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SAN FRANCISCO — Blue Shield of California has selected three finalists to contend for its $4-6 million account, sources said Wednesday.

The agencies are the San Francisco offices of FCB Worldwide, Hill, Holliday and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, according to sources. The account was formerly handled by McCann-Erickson San Francisco, which declined to defend.

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