Blue: It's The New Green

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Young & Rubicam has seen the future, and the future is blue.
Green? Nah, that’s so ’80s. Blue appears to be marketers’ color of choice going into the new millennium, according to a report from the New York agency’s brand futures group.
The study cites Apple Computer’s new iMac (shown here)–a cool Bondi blue–and Pepsi’s electric blue can.

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