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NEW YORK Blue Iceberg yesterday launched a Web site for “Keep Winter Cool,” a 2-year-old national campaign meant to raise awareness and understanding of global warming.
The effort, jointly sponsored by the National Ski Area Association and the Natural Resources Defense Council, identifies steps people can take to combat global warming, specifically on ski slopes—the environment where its consequences are most immediate.
Targeted at winter sports enthusiasts and a younger audience not normally drawn to this issue, the site (www.KeepWinterCool.org)
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