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CHICAGO Blue Cross Blue Shield of Illinois and Texas will launch a review this fall for its $11 million account, currently handled by Chicago Creative Partnership here, according to a client executive.
John Ori, director of corporate advertising for the client, said he put the independent agency on 90-day notice on March 1. The account will move in-house this summer, and a review will begin around Oct. 1, he said.
The decision to leave CCP is separate but related to the course of action by CCP president and creative director Kevin Houlihan and director of client services Brad Most, who have decided to open their own shop in Chicago, Ori said.
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