Blue Ant: ZKid Provides Safe Hangout

CHICAGO ZKid Network will launch its first advertising campaign in the February issues of parenting magazines, according to the client.

The campaign from Chicago agency Blue Ant asks, “Is this man your child’s online friend?” The work will appear in Parenting, Parent, Child and Family Fun magazines. Other media outlets are being negotiated, according to the client. A direct marketing effort will follow.

“We are delivering a valuable message that must be heard,” said John Damstadler, CEO of ZKid Network, in a statement. “The Internet can be a dangerous place for children and ZKid Network Company is the solution to keeping kids safe on the Internet.”

The Highland Park, Ill., company said its software creates a virtual private network in which kids ages 4-10 can surf the Internet, use e-mail and participate in chat rooms. The network also provides animated educational and entertainment programming.