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CHICAGO ZKid Network will launch its first advertising campaign in the February issues of parenting magazines, according to the client.
The campaign from Chicago agency Blue Ant asks, “Is this man your child’s online friend?” The work will appear in Parenting, Parent, Child and Family Fun magazines. Other media outlets are being negotiated, according to the client. A direct marketing effort will follow.
“We are delivering a valuable message that must be heard,” said John Damstadler, CEO of ZKid Network, in a statement.
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