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BOSTON The nascent Bloom grocery chain next month launches a $4 million broadcast campaign to introduce 40 stores in the Washington, D.C., area, the company’s first expansion outside its North Carolina test market.
BooneOakley in Charlotte, N.C., crafted the 30-second TV spots, which show shoppers and employees singing and dancing through the aisles of a Bloom store in Herndon, Va. An updated version of the theme song from the early-1970s sitcom The Partridge Family is used on the soundtrack.
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