Blimpie's Mears to Wait on Agency Decision

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ATLANTA Blimpie International’s new chief marketing officer, Mark Mears, said he will hold off on assigning an ad agency.

Mears joined the Atlanta restaurant chain last month following a stint as svp/CMO at SwatTeam Partners, a marketing consultancy in Dallas. There, his client list included EDS, Dean Foods and Radio Shack.

“My role is to be the hub, to surround myself with the…best resources to help accomplish goals in each facet,” said Mears.

Blimpie in February 2002 hired The Kaplan Thaler Group in New York to handle its then-$10-15 million account, but ad spending shrunk to $5 million the same year.

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