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Awaited TV Work for TransAmerica
SAN FRANCISCO-Blazing Paradigm here breaks its first TV work for TransAmerica in a new campaign for the client’s Premier mutual funds product. The six spots broke in the Phoenix market earlier this month and will spread nationally by the first quarter of 1998.
Billings for the account, which Blazing Paradigm won late last year, are estimated at $4-5 million. Many in the advertising industry are curious to see the agency’s work for the client, according to sources.
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