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The trouble with this latest Chili’s campaign from Hill, Holliday is that the set-up — about a spoof competitor, a chain of restaurants called PJ Bland’s, which offers up food made of actual cardboard and hilariously meaningless slogans like “Stuff to eat right up the street!” — is way more fun to watch than the solution part, wherein we learn why Chili’s is superior. Because we really don’t — better than bland is not a reason to go there.
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