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Blanchard Schaefer Ad-vertising & Public Relations has won its first major healthcare account, an estimated $5 million business.
The Arlington, Texas, shop will provide agency of record services for Texas Health Choice, a managed care organization operating in Dallas, Houston and southeast Texas.
Billings were not revealed, but agency representative Courtney Marshall said Texas Health Choice has the potential to double the shop’s size. Last year Blanchard Schaefer reported billings of $5.2 million.
“This kind of just knocked us up into a new arena,” said Marshall.
Texas Health Choice issued a request for proposal to about 20 agencies, before narrowing its finalists to Blanchard Schaefer, Marcus & Associates in Dallas, and R&R Advertising in Las Vegas.
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