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Conoco Consolidates Hydroclear Assignments at Houston Agency
DALLAS–After a review of undisclosed agencies, Conoco has consolidated its lubricants marketing account at Black Rogers Sullivan Goodnight in Houston.
Neither client nor agency executives would disclose spending, but sources said the account will bill $2-3 million in 1999.
The account includes business-to-business print advertising, collateral development and trade show projects supporting Houston-based Conoco’s Hydroclear lubricant products.
Beth Atherton, marketing communications manager for Conoco lubricants, said the review was triggered by a desire to develop more continuity in the branding efforts for the year-old Hydroclear name.
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