BKV to Market HPC’s ApartmentGuide.com

ATLANTA Bennett Kuhn Varner said that it has added HPC Interactive to its client roster without a formal review.

The Atlanta shop will provide marketing services for the local company’s rental listings on ApartmentGuide.com. Work for HPC will include interactive, cinema, outdoor, print and radio ads, according to BKV.

Melanie Bauzenberger, vice president of sales and marketing for the client, said that BKV was selected because of its experience in direct and interactive marketing and media planning on- and offline.

“We like that BKV specializes in all aspects of marketing for all of our initiatives,” Bauzenberger added. “Their strengths in creative development, reporting and analysis are key in helping us create effective marketing campaigns.”

HPC Interactive is a subsidiary of Atlanta-based HPC Publications. The company owns and operates ApartmentGuide.com, the Web component of HPC’s Apartment Guide print publication.

Billings were not disclosed.