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ATLANTA Bitner Goodman has won the public relations account of Wannado Entertainment following a review, the agency said.
The Fort Lauderdale, Fla., agency bested a pair of undisclosed contenders.
The shop will provide media relations, community outreach and promotional support for the launch of the client’s subsidiary, Wannado City. The value of the PR account was not disclosed.
The children’s attraction, modeled on Mexico City’s La Cuidad de los Ninos (City of Children), is set to open in spring 2004 at South Florida’s Sawgrass Mills in Sunrise.
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