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Billings
Up 30 percent to $2.7 billion (est.)
REVENUE
Up 30 percent to $406 million (est.)
North american
Win/Loss pitch ratio
20 out of 42
accounts won/media budget*
Bristol-Myers Squibb
Juniper Bank
Network Associates
Radio Shack
SBC Communications
UPS
accounts lost/media budget
U.S. Navy
MCI (resigned after SBC Win)
Knoll Pharmaceutical
Highlights
Created key senior management positions; first year of Rapp Digital operations; organic growth and acquisitions
*Accounts consist of direct, interactive and other
types of marketing; media spending figures are not
available. Only the largest wins are included here.
Sources: Adweek reports and Competitive Media Reporting
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