Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Larger online ads perform better in communicating brand attributes, according to a recent study commissioned by the Interactive Advertising Bureau.
The Cross Media Optimization Study, conducted by Rex Briggs of Marketing Evolution, looked at the ad campaign for the launch of McDonald’s Grilled Chicken Flatbread Sandwich to determine the impact of individual ad sizes. It also examined the incremental effect of each format in conjunction with and over TV advertising in influencing the fast-food marketer’s branding goals.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in