Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A new outdoor display in Times Square will try to get the city that never sleeps to consider some shut-eye on its product.
Starting this week on the corner of 47th Street and Broadway in New York, copy on a
45-foot king-size mattress states: “You’ve tried Mozart, massage and medication. Now try a Sealy Posturepedic.”
The big bedding is the first high-profile effort from Long Haymes Carr for its new client, which recently relocated to Trinity, N.C.
Atop the billboard is a scrolling digital readout, sending messages to consumers on the street 24-hours a day, along with a camera that will transmit footage from Times Square to the company’s Web site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in