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Creatives at davidand goliath claim they’ve won a trophy more coveted than any gold trinket.

The Los Angeles shop’s ads for Universal Orlando (Fla.) Resort’s Halloween Horror Nights are so unsettling that they were the subject of a local newscast’s top story recently. The station, CBS affiliate WKMG-TV, even trotted out a clinical psychologist to weigh in and assured viewers it would not run the spots before 11:30 p.m.

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