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Agencies don’t necessarily need enormous media budgets to launch successful, cutting-edge campaigns, but they do need creative firepower and brave clients.
That is what a lineup of MDC Partners’ “top thought leaders” told the crowd at the “Smart. Money.” panel discussion on Monday afternoon as they each discussed media plans that exceeded expectations—all launched on shoestring budgets.
Ed Brojerdi, co-chief creative officer at KBSP Agency, outlined his shop’s approach to getting out the word on the first electric car offered by BMW, a recent win for KBSP.
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