The Big Chill By Daniel S. Levin

Hal Riney & Partners is about to put into place a reorganization of the creative department that will see one of the shop's original partners removed from his creative assignments.

Amidst other changes, HRP confirmed that Bruce Campbell, senior vp/creative director, will no longer have responsibility for audio and video retailer The Good Guys, which spent $32.1 million in 1992, and the Public Broadcasting System, which spent $1.4 million according to Leading National Advertisers. Instead, he will be assigned work on a project basis, according to agency president Tony Houghton, who declined additional comment on the reorganization.
News of the reorganization, which HRP expects will be completed this week, came on the heels of the S.F.