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Ah, but, if big ideas are the gold of the business, they are still rewarded with copper. Agencies, according to Martin Sorrell, are forced to “give away” their most valuable asset: their intellectual property. What if agencies could mine that goldfield and stop the rot? Maybe they would finally find their way to profitability and pride.
Now, from Great Britain a new shop–led by two seasoned veterans, M.T.

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