Consider this from a collection of old Leo Burnett memos, circa 1970: "The word 'idea' is loosely used in our business to cover anything from a headline to a TV technique . ." /> Big bucks for big ideas <b>By Andrew Jaff</b><br clear="none"/><br clear="none"/>Consider this from a collection of old Leo Burnett memos, circa 1970: "The word 'idea' is loosely used in our business to cover anything from a headline to a TV technique . .
Consider this from a collection of old Leo Burnett memos, circa 1970: "The word 'idea' is loosely used in our business to cover anything from a headline to a TV technique . ." />
Consider this from a collection of old Leo Burnett memos, circa 1970: "The word 'idea' is loosely used in our business to cover anything from a headline to a TV technique . ." />

Consider this from a collection of old Leo Burnett memos, circa 1970: “The word ‘idea’ is loosely used in our business to cover anything from a headline to a TV technique . ." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Big bucks for big ideas By Andrew Jaff

Consider this from a collection of old Leo Burnett memos, circa 1970: "The word 'idea' is loosely used in our business to cover anything from a headline to a TV technique . .

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Ah, but, if big ideas are the gold of the business, they are still rewarded with copper. Agencies, according to Martin Sorrell, are forced to “give away” their most valuable asset: their intellectual property. What if agencies could mine that goldfield and stop the rot? Maybe they would finally find their way to profitability and pride.
Now, from Great Britain a new shop–led by two seasoned veterans, M.T.

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