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NEW YORK Best Western International is set to unveil two spots in its current campaign, “Wherever life takes you, Best Western is there.”
The effort, via Dailey & Associates in West Hollywood, Calif., also includes print and Internet. The Phoenix-based Best Western chain spent more than $25 million on ads in 2003 and $12 million through June 2004, per Nielsen Monitor-Plus.
Spots will air on CNN Headline News, Discovery Channel, TV Land, Travel Channel, Fox Sports Net and the Speed Channel.
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