BEST SPOTS: Milk-Bone: A DOG'S LIFE

FCB/Leber Katz Partners has come up with a novel way to get across the point that Milk-Bone dog biscuits aren’t just a way to reward your pup for rolling over or playing dead. The 15-second, single-shot ad, produced by Herb Miller, focuses on a partially opened bathroom door. From behind the door come the sounds of teeth being brushed, followed by a gargling noise. When the hygiene ritual is finished, the bathroom light clicks off and a floppy-eared basset hound waddles out.
The dog gives a passing glance at the camera that seems to say ‘The bathroom’s all yours,’ and pads offscreen.