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It’s the perfect season for brands to bank on animation to give their ad messages the festive punch and familiar flavor of classic holiday specials. Best Buy’s latest gives us a Santa story with a new recruit, a tech-savvy, goateed elf with an iPad under his arm. The idea here is to showcase the fact that Best Buy offers tech support for all those snazzy new gadgets that will be under the tree, even on Christmas Day.
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