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MINNEAPOLIS — Best Buy on Monday breaks the latest effort behind its click-and-mortar strategy, a 30-second spot titled ‘Raft’ that will run nationally on major networks and cable and in selected spot markets. The retailer’s in-house agency, Best Buy Advertising, handles the account.
The ad, which continues last year’s “Turn on the fun” campaign, emphasizes the advantages of visiting Best Buy’s Web site before making in-store purchases.
The humorous spot shows a family at its backyard pool excitedly unwrapping an inflatable raft which, when opened, is far too big for the pool.
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