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ATLANTA Although Bertek Pharmaceuticals held meetings with a handful of shops this week, the drug manufacturer is not ready to initiate an agency search.
Sources said the company, which met with shops in Whippany, N.J., is looking to spend $10-20 million on a “corporate image assignment.
But Jason Harper, associate marketing director for the Morgantown, W.V., division of Mylan Laboratories who confirmed the meetings, characterized the talks as exploratory and did not confirm future spending increases.