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By Trevor Jensen
CHICAGO–Cheryl R. Berman, who has directed creative for some of Leo Burnett’s most important accounts, takes over as head of the agency’s domestic creative product at a critical time for the agency.
Berman, 45, was named chief creative officer of Leo Burnett’s U.S. operations last week, assuming duties held since last summer by Michael Conrad. The U.S. creative post has in effect been vacant since Bob Welke left last summer to head Euro RSCG Tatham here.
Berman has been with Burnett for 23 years and was named deputy chief creative officer in July.
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