Berlin Takes CEO Role at Red Cell as Daley Departs

NEW YORK WPP Group’s Red Cell has named Andy Berlin chief executive of the agency network, the holding company confirmed on Friday.

Berlin, 53, had been co-CEO with London-based Lee Daley, who is leaving Red Cell. No date for his exit has been determined, but Daley will manage the transition, the company said.

Daley, 41, decided to leave after failing to come to a compensation agreement with WPP chairman and CEO Martin Sorrell, sources said. Daley was seeking a larger compensation package in recent months commensurate with his expanded responsibilities overseeing a network that has nearly doubled to 60 agencies worldwide in the past two years, sources said.

Sorrell could not immediately be reached for comment, nor could Daley.

Berlin will continue as chairman of Berlin Cameron/Red Cell in New York. In a statement, Berlin said, “Lee has made an outstanding contribution in building and shaping Red Cell into a more exciting and competitive network. Lee was an energetic and inspiring leader for Red Cell. All of us who worked closely with him regret that Lee decided to leave.”

Red Cell’s clients include Alfa Romeo, Aventis, Diageo, Coca-Cola, Hewlett-Packard, Microsoft, Nestle, Purina Petcare, Nike, Nikon, Nokia, Orange, Singapore Airlines, Singapore Tourist Board and Unilever.